The sheer versatility and practicality of a pickup truck make this particular body shape one of the most desirable on the road. For years, these vehicles were regarded as purely utilitarian, designed to carry awkward, heavy loads and to operate as ‘workhorses’ for contractors, farmers and even the military.
Today, however, pickup trucks are in a different league. Their comfortable, spacious cabins offer drivers and passengers plenty of luxury, while powerful engines and 4x4 capability ensure that they don’t lose that versatility that makes them so special. At RAM UAE, we know what makes pickup trucks so popular. Here are our top tips on how to pick the right pickup truck for you, and why we think RAM trucks tick all the right boxes.
What do you want your pickup truck to do?
The type of truck you choose will depend on what you want it to do. If your truck is to be a part of your business operations, you'll need to think about its performance and running costs, if it can be utilized in more than one area, and how well it fits in with your brand. If you're looking for a pickup truck because you just like them, well, that's perfectly understandable, as modern trucks are much better looking than their predecessors!
The ideal pickup truck will provide you with all the practicality you need, but also ensure that you are surrounded by comfort and top-quality features.
Power and performance
Driving a pickup truck should be effortless. The powertrain should deliver enough horsepower and torque to enable the vehicle to cope with the most challenging conditions and feel equally at home on the open road. Both the RAM 1500 and the RAM 2500 have exceptional powertrains, with the 1500 boasting a 53.7Ltr V8 HEMI® MDS engine and the RAM 2500 upping the ante with a massive 6.4Ltr V8 HEMI® Heavy Duty engine. With automatic transmission and exceptionally smooth power delivery, both RAMs deliver the power and performance you need both on and off-road.
Do you have to sacrifice comfort for practicality?
Absolutely not. Modern pickup trucks place as much emphasis on comfort and luxury as they do on the more utilitarian aspects of a 4x4 pickup truck. This is why you’ll find modern interiors offer plush seating, technological advances such as a heads-up display, driver-assist digital cluster displays and large touchscreen consoles. With additional extras on the RAM trucks such as filtered air systems and noise cancellation tech to keep your cabin whisper quiet, modern pickup trucks are just as sophisticated, as refined and as high-end as any luxury SUV or sedan.
Safety – tackling the toughest terrain
If you buy a pickup truck in the UAE, whether you buy a new or a pre-owned truck, you want to make sure it's safe. The best pickup trucks have a wealth of safety features to protect you and your passengers, including 360° surround-view cameras and a cluster of sensors. Pickup trucks aren’t just designed to carry cargo, they also carry people. RAM trucks integrate a wealth of safety features to ensure everyone is properly protected, whether you’re using your truck to go into the desert or to the mall.
What features should your pickup truck have?
If you're doing a lot of off-road driving, features such as a powerful front-mounted winch are a must. It's also important to check the towing capacity. For example, the RAM 1500 has a towing capacity of up to 5,783kg. Front and rear locking differentials ensure that your pickup truck is sure-footed and stable, even on the most uneven terrain.
The best way to determine whether a pickup truck is right for you is to take it for a test drive. At RAM UAE, we have the very best in both 1500 and 2500 models, including a range of high-quality pre-owned RAM trucks. Contact us today for more information or arrange a test drive online and discover why we think the best truck is a RAM truck.